At the start of this year Thejoyofplants.co.uk launched a new content campaign: Plant Design. In view of the positive responses, this campaign is being repeated in January 2021.
A reminder of what Plant Design is
Plants are often used as decoration, to provide the finishing touch. But what if you started the design of your home with the plants, and only then added other home furnishings? We call that idea Plant Design.
And how lovely is it to have more plants around you, particularly now that we are working from home more? Plants are not just great to look at and give your eyes something restful to gaze at, but also create a healthier working and living environment. So it’s high time to get busy with plants.
Masterclasses on Thejoyofplants.co.uk
How do we explain this to the consumer? With three online Masterclasses in which four Masters address plants and design in their own way. Alexander Bond, Philip van Traa and RoCo (two British women, Rose and Caro) share their vision and tips in a short five minute Masterclass.
We will be relaunching the Masterclasses on the channels of Thejoyofplants.co.uk and the sister websites in other languages on 25 January. Media will be purchased in Germany and the United Kingdom to promote the masterclasses. Just as in early 2020, the campaign will be running on YouTube because that was found to be very successful. The campaign will run for 4 weeks.
Rich content dossier
Alongside the masterclasses we are offering a rich content dossier on Thejoyofplants.co.uk and the Dutch, German and French sister websites which provide readers with further information around the topic. Information that we encourage our audiences to start applying Plant Design in their own home. We inspire with eye-catching Plant Design initiatives, and give tips on how to apply it themselves. Following the campaign period we will continue to cover the topic of Plant Design throughout the year, with articles on our consumer websites and social media as well as collaborations with interesting content partners, both online and offline.
If you would like to highlight the Masterclasses and the idea of Plant Design, we have developed some posters that can be downloaded below. If you are interested in showing Masterclasses on the screen(s) in your shop or office, please e-mail firstname.lastname@example.org. To place the Masterclasses on your website, you can embed the videos from YouTube from 25 January 2021.
Want to find out more?
For more information about this campaign please contact Chanel de Kock, country manager UK, at email@example.com.