Campaign plan for The Trend Collection Autumn/Winter 2020

On 21 September the Flower Council of Holland will be launching its new campaign: The Trend Collection Autumn/Winter 2020. This campaign will be going live in stages in Germany, France, the Netherlands and the United Kingdom. We will be informing international consumers, using a carefully refined campaign plan, through various channels and at various times

Important campaign plan pillars​
The Trend Collection Autumn/Winter 2020 will be presented over a six month period. We have developed a campaign plan for this with various focus points at different times. We will persuade consumers to get involved at home and use the flowers and plants from the collection. The campaign plan consists of: PR, media involvement, content, social media and the use of influencers.

There is a bespoke PR plan ready for each country. We will highlight The Trend Collection to consumers, press, and online media in a unique way, from distinctive trend bouquets made by creators including the renowned florist Nue Paris and a 5D inner retreat treatment combined with a presentation of the collection through to inspirational press gift boxes for media. 

Content & Social media
We will be sharing inspiring content about the trend and the associated products on and and their sister platforms in Germany, France and the Netherlands. Obviously we will promote this content via Instagram, Facebook and Pinterest. We will also be producing a fantastic digital Look Book for this collection, which will be available on our channels in all languages.

Within the campaign we will be working with the best-performing influencers from previous campaigns. In addition, we will be seeking out inspiring platforms to further raise awareness of the Inner Retreat trend and The Trend Collection.

The media campaign will start in the Netherlands and Germany on 19 October, and in France and the United Kingdom on 26 October. We will achieve extensive reach through online media advertising, including Homepage takeovers, and we will link through to the Look Book and the content on and

Want to know more?
If you would like to find out more about The Trend Collection Autumn/Winter 2020, please contact Chanel de Kock, country manager United Kingdom on


The Trend Collection Autumn/Winter 2020
The Trend Collection Autumn/Winter 2020
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