The Plant Bathing Studio that Mooiwatplantendoen.nl opened in the heart of Amsterdam between 15 and 20 October was a great success. With a media value of over 500,000 Euros and a PR value of over 1.5 million Euros, the launch of the ‘Thanks Plants!’ campaign exceeded all expectations.
Radio, television and social media
Both radio and television paid extensive attention, both on a local and national level, to the Plant Bathing Studio on Haarlemmerstraat where people could immerse themselves in a green oasis to energise and revitalise themselves through the power of plants. The studio - based on the popular Japanese forest bathing or shinrin-yoku - received attention from media outlets including radio 538, Glamour, EditieNL, Parool, ELLE and Hart van Nederland. Celebrities and less well-known faces also shared stories on social media about the outstanding temporary Zen spot.
The Plant Bathing Studio marked the start of the new generic consumer campaign ‘Thanks Plants!’ where the commercial was shown on Dutch television from 21 October. Missed the commercial? Watch the whole commercial on YouTube.