ABOUT THE PROGRAMME
Now, more than ever, your business is judged within seconds of visitors visiting your website or social platforms. We have a new generation of online shoppers who are influenced by a multitude of online platforms, by both big brands and strong independent trendsetters directly. Users are aspiring to a whole new concept and how they interact with the world on a daily basis, and how they want the world to perceive them. The main question is, how do you bring your brand up to date in the digital age?
At the Flower Council, we have realised that there is a need for florists to bring their businesses up to date, and therefore, we have decided to launch an 8 month programme for florists to sign up to or follow, to help improve their overall online presence.
This programme has been designed to make a difference to florists who are proactive, who follow our simple guidelines, and who are actively going to put in the effort to improve the image of their business by making it a priority. It will be a very basic programme designed to guide you with the basic information to get into the digital age, but it will be up to the florist and the time and effort they invest. We will have experts from all our internal departments at the Flower Council contributing their best advice, so be sure to look out for our updates.
We have to be clear that this is not a technical computer course, but a guiding programme with tips, suggested tools, advice, access to resources, and best practice guidelines to help you improve your overall online presence.
We will be covering the following topics over the next 8 months:
- Website (February 2017)
- Branding (March 2017)
- Content (April 2017)
- Social Media (May 2017)
- Direct Marketing: Data, Segmentation & Newsletters (June 2017)
- Tools: Images, campaigns & sources (July 2017)
- Events: Online Events & Promotions (August 2017)
- Advertising (September 2017)