Human Touch style trend
The growth of technology and the climate crisis are a cause for concern. We need friendliness, familiarity and recognisability. Humanity is more important than ever now, including for products and brands. These trends are the basis for the ‘Human Touch’ style trend.
Human Touch in the interior
Human Touch outdoors
In the garden and on the patio the warm colours appear in richly flowering plants with exotic shapes. Garden plants have a lot of red, brown and pink in the foliage, with Helleborus, Japanese maple and Celosia being good examples. Also think of soft shapes for the rest of the outdoor space, like rolling borders and wavy hedges that embrace the garden. We bid farewell to the dark grey lounge set and welcome garden furniture with rounded shapes in earthy tones.
Human Touch product ingredients
Human-like curves and wrinkles are at the heart of Human Touch. Matt textures, organic shapes and ripple structures appear a lot. The colours used also feel human. There are hardly any patterns. If they are used, they are organic prints like honeycomb motifs and cell structures.
Read more about the other three 2021 Horticulture Sector Trends: Balanced Biotope, Recentered Stage and Crazy Illusions.